Post by account_disabled on Mar 12, 2024 3:48:32 GMT
There is a strong component in the human being that tends towards conformity, towards being part of a group: in the way of dressing, behaving or following the dictates of the circle in which one is inserted. When someone tells me: "I would like to get a job online but I don't want to expose myself" , I am always perplexed. I would like to shake him and provoke him, which I obviously don't do, because I too have suffered from the same block for a long time. Marketing has always been about communicating and enhancing differences. We have never seen communication that enhances ordinariness. Since the beginning of the 20th century, those who have been involved in promotion have always pursued the public through the extraordinary.
Today there is a very different world in which even the individual professional is India Mobile Number Data obliged to expose himself and communicate. The market and the powerful competition of those who have understood how to promote themselves through digital tools that are now within everyone's reach want it. Most people, even if they have the idea or idea before others, don't want to go first. Just as no one wants to be the last. If you pay attention, the vast majority of the population finds itself inserted into the bell shape of the "adoption curve" . Everett Rogers' famous law . There is a rule you should follow if and when you dare to be first. Your unique way of being must lead to an uncertain outcome. Uncertainty guides your action towards a range of possible outcomes.
Some may be great and some not so good, but there is one thing you should try to avoid. The excessive risk of a uniqueness that would not be understood or that is too distant from society's models. This is because differentiating yourself can be attractive or scary and be viewed with suspicion. An action with uncertain outcomes is very different from a high-risk operation. Your face, your name are just a reminder of your Brand, because the value lies in what people think of you, when they see you. Your beautiful profile photo is almost irrelevant, an ordinary graphic element. Your Brand, on the contrary, is a story, a set of emotions and expectations. Something you need to highlight and fix in the distracted mind of those who observe you.
Today there is a very different world in which even the individual professional is India Mobile Number Data obliged to expose himself and communicate. The market and the powerful competition of those who have understood how to promote themselves through digital tools that are now within everyone's reach want it. Most people, even if they have the idea or idea before others, don't want to go first. Just as no one wants to be the last. If you pay attention, the vast majority of the population finds itself inserted into the bell shape of the "adoption curve" . Everett Rogers' famous law . There is a rule you should follow if and when you dare to be first. Your unique way of being must lead to an uncertain outcome. Uncertainty guides your action towards a range of possible outcomes.
Some may be great and some not so good, but there is one thing you should try to avoid. The excessive risk of a uniqueness that would not be understood or that is too distant from society's models. This is because differentiating yourself can be attractive or scary and be viewed with suspicion. An action with uncertain outcomes is very different from a high-risk operation. Your face, your name are just a reminder of your Brand, because the value lies in what people think of you, when they see you. Your beautiful profile photo is almost irrelevant, an ordinary graphic element. Your Brand, on the contrary, is a story, a set of emotions and expectations. Something you need to highlight and fix in the distracted mind of those who observe you.