Post by account_disabled on Mar 6, 2024 5:30:44 GMT
The impact of digital transformation was not limited to the automation of processes and work tools, but also affected the path envisaged for purchases within companies: the buyer journey. If in the past we were used to approaching new customers through trade fairs and cold sales calls, today digitalisation has complicated (quite a bit) the average purchasing cycle. As a result, the B2B sales phases are no longer linear and clear-cut, but require particular attention. Here's how to adapt strategies to agile purchasing organization, in today's article! The buyer journey in the context of digital transformation In today's B2B buyer's journey , the three canonical phases can still be identified : awareness consideration decision The impact of digital transformation on the business to business purchasing cycle concerns the multiplication of channels available to customers to obtain information, find answers to questions and solutions for different needs.
As a result, B2B sales processes should find effective ways to adapt to buyers' digital Germany Phone Number habits and be present online wherever a need arises. The competition is increasingly fierce and it is necessary to optimize every communication. Below, we offer you some specific advice for each stage of the buyer journey . Download the ebook How to create contact with potential customers? In the B2B purchasing process , times are much longer than in B2C: a prospect may need months to identify his company's problem, and then move on to looking for solutions and possible suppliers. Each buyer persona can choose different times to start their search: the company must be present everywhere with its strong online reputation .
It is also good to remember that the buyer journey in the digital age is mostly autonomous , with users - perhaps still anonymous visitors to the company website - who are not yet ready for direct contact with salespeople. buyer journey To approach new potential customers and generate leads , the first step is to activate a content marketing strategy to make the requested information available to target users in their preferred formats. How to speed up the purchase decision? After attracting target users, were you able to convert them into leads and accompany them to the final stage of their journey? Excellent news.
As a result, B2B sales processes should find effective ways to adapt to buyers' digital Germany Phone Number habits and be present online wherever a need arises. The competition is increasingly fierce and it is necessary to optimize every communication. Below, we offer you some specific advice for each stage of the buyer journey . Download the ebook How to create contact with potential customers? In the B2B purchasing process , times are much longer than in B2C: a prospect may need months to identify his company's problem, and then move on to looking for solutions and possible suppliers. Each buyer persona can choose different times to start their search: the company must be present everywhere with its strong online reputation .
It is also good to remember that the buyer journey in the digital age is mostly autonomous , with users - perhaps still anonymous visitors to the company website - who are not yet ready for direct contact with salespeople. buyer journey To approach new potential customers and generate leads , the first step is to activate a content marketing strategy to make the requested information available to target users in their preferred formats. How to speed up the purchase decision? After attracting target users, were you able to convert them into leads and accompany them to the final stage of their journey? Excellent news.